Six New Self-Defense Training DVDs at the I.C.E. Online Store

We’ve added some new DVDs to the I.C.E. Online Store Recently. Here are some of the new titles:


Best 100 Rounds: Defensive Handgun

3455Ammunition is a limited resource, as is your range time. In this DVD, Rob Pincus offers his thoughts on the best possible way to spend only 100 rounds practicing the most important defensive shooting skills. Whether these are the only 100 rounds you will shoot all year or you choose to make this 100 rounds the beginning or end of every one of your practice sessions, the drills offered are sure to help you maximize the value of each shot you fire downrange. Rob has take thousands of students in thousands of classes and he applies all of his experience and observations to the advice in this DVD!


Defensive Mindset

3447This DVD explains the importance of a “Defensive Mindset” and details how you can develop the appropriate attitudes towards personal defense, safety and security. There is a huge difference between being afraid and being confidently aware of potential threats and your capabilities in a worst case scenario.




Personal Defense when the Gun Fails


3441When you are counting on your firearm and it fails to stop the threat, you need to have an alternative response at the ready. That may be another tool or a completely different tactic, but you need to rehearse your plan. In this DVD, Rob Pincus offers tips and drills to help you overcome the tendency that most people have to fixate on their failed firearm and continue on with your defense regardless of your gun malfunctioning or running out of ammunition before your threat has stopped.


These are just a few of the new DVDs added to our Library with Dozens of Titles!  Check out the complete collection DVDs and Books on various self defense topics at